What is K Beauty?
K beauty is all the rage right now, and for a good reason. Korean cosmetics are a hot commodity, not just in Korea but worldwide : they are considered as being innovative, creative and are some of the best skincare products on the market. K beauty is quickly becoming a household brand with K-Pop idols like BTS and CL gracing our screens daily as well as influencers such as Wendy Lee from New York City posting tutorials on her YouTube channel to help us get that flawless K-Beauty look at home without spending hundreds of dollars at Sephora or Ulta or having to go through customs when ordering online. In todays post, well be talking about seven things you might not know about Korean beauty. Firstly: What is K Beauty? K beauty can be defined as South Koreas rising popularity in the global cosmetics market which has been coined by many experts and industry leaders such as Sanghoon Jeon, founder of Cosrx Cosmetics, as K-Pops biggest beauty export.Here are seven things that you likely didn
